The Power of Yes!

You probably already know that positive people are more fun to be around; that it doesn’t feel good when people say ‘no’ to you; and, that being open-minded is generally better than being critical or close-minded. But what you may not know is just how overwhelming the evidence is a ‘yes’ mentality can help you in almost every aspect of your life and business. [...]

EM011: Forget Benefits. Think Impact Statements!

Forget Benefits. Think Impact Statements!

Warning: this may be difficult to accept for traditional marketers.

Of course, everyone knows that all great sales and marketing focuses on the benefits, right? And the higher level the benefit is, the better.

There’s only one problem with that: it’s wrong.

Telling your prospects you’ll help them — [...]

Bet #4 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble.

Bet #4 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble.

In his 1984 book, Getting Rich Your Own Way, author Srully Blotnick ‘proved’ what seems like an outrageously attractive ideal.

Based on a study of 1,500 people over a 20 year period, he found 1,245 people had [...]