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How to write a positioning statement that’s absolutely BRILLIANT! This is the short version of my 'affirmation statement' on a white board. Your short version doesn't have to include all the elements of your positioning statement such as 'why' or 'how'. Use 'I' for your personal positioning statement; use 'we' or 'our team' [...] “Screw the Competition…” Conventional wisdom holds that the competitive environment is one of the most important factors in developing your positioning, your brand and your sales & marketing initiatives. But this is a classic example of where conventional wisdom is misguided — especially in today’s marketplace where there is so much competition, it’s almost [...] |
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