Bet #7 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble.

Bet #7 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble.

I saved the best bet for last…

What do people think, when they think of you? What comes to mind, when people hear your name?

If I say the name Mother Theresa, you immediately get a picture [...]

How to write a positioning statement that’s absolutely BRILLIANT!

How to write a positioning statement that’s absolutely BRILLIANT!

This is the short version of my 'affirmation statement' on a white board. Your short version doesn't have to include all the elements of your positioning statement such as 'why' or 'how'. Use 'I' for your personal positioning statement; use 'we' or 'our team' [...]

EM107:”Screw the Competition…”

“Screw the Competition…”

Conventional wisdom holds that the competitive environment is one of the most important factors in developing your positioning, your brand and your sales & marketing initiatives.

But this is a classic example of where conventional wisdom is misguided — especially in today’s marketplace where there is so much competition, it’s almost [...]