The Power of Yes!

You probably already know that positive people are more fun to be around; that it doesn’t feel good when people say ‘no’ to you; and, that being open-minded is generally better than being critical or close-minded. But what you may not know is just how overwhelming the evidence is a ‘yes’ mentality can help you in almost every aspect of your life and business. [...]

How attuned are you to your customers’ Persuasion Drivers?

How attuned are you to your customers’
Persuasion Drivers?

In coaching, we talk about meeting your client where he or she is. In mediation and conflict resolution, we talk about seeing things from the other person’s point of view. In customer service and sales communications, we talk about creating a customer-centric business. In industrial design, we talk about designing the user-centred experience — adapting systems, objects and interfaces to fit the user instead of the other way around. In the Essential Message, we learn how to frame a competitive advantage and guide a conversation based on a genuine understanding of the other person’s ‘Persuasion Drivers’.

This principle is so pervasive and universal, you’d think that everyone in the world would have a deeply engrained habit and ability to walk in the other person’s boots and see their business through the eyes of the customer. And in fact, just about everyone claims to do it.

Unfortunately, it doesn’t seem to be the case.

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