Frequently Asked Questions

Q. What are the costs involved to work through an Essential Message Program?
A. Pricing for our programs varies greatly — please see the individual program pages for pricing or contact us for details.

Q. What kind of results can you promise?
A. In copywriting just as in engine performance, your mileage may vary. One of the big advantages of working through the Essential Message approach as opposed to traditional forms of sales & marketing consulting is that you arrive at truly ‘new & improved’ branding, positioning and differentiation that more effectively moves your company forward.

We can also tell you with confidence that we routinely double or triple (or more) the results that our clients were getting before they started working with us. We encourage you to read the testimonials for objective, third-party endorsements…

Q. Do you only work with independent professionals?
A. Our programs are best suited to businesses where the success of the business is largely dependent on the input of one or a small group of key individuals. Examples include consultants, advisors, salespeople, coaches, advertising and marketing specialists, event planners, accountants, lawyers and other independent professionals in the service industry. Together with our team of copywriter/consultants, we also work with larger companies (including major multinationals).

Q. How do we get started on a program?
A. That’s easy — just call. To be honest, we don’t know if our approach is the right process for your company and we are just as interested in helping you get the best possible results as you are. After all, that’s the only way we can expect a good testimonial and referrals.

Q. What’s ‘consoaching’?
A. A ‘pure’ coach is trained to help you find the answers yourself, but will never offer advice. While this is extremely valuable in many situations, it can also be frustating for the client when a transfer of knowledge is what’s needed. Pure consulting is limited because consultants come up with the answers (usually at a high price) with no skills transfer and no accountability. Consoaching is a blend between the two extremes.

Q. How do the virtual programs work?
A. Virtual programs are delivered via videoconference…so you need a headset and webcam. This is very, very cool — much better than a teleclass! It’s like we’re all in the same room (except we’re sitting at our desks). You will be able to see your consoachant and all the other participants (if in a group program). We use the most state-of-the-art video conferencing platform (it’s expensive for us, but not for you — there’s no extra software for you to download or buy.) You’ll be sent a link to log in to the conference, and a password if applicable.

virtualscreens

Q. What forms of payment can I use?
A. You may pay using any of the following payment options. All payments are processed through Worldpay, offering the highest levels of security and encryption available. For more information about our e-commerce partners, please feel free to link to our partners page.

mastercard visapoweredByWorldPay

You may also pay with PayPal, either with your PayPal account or with a credit card. Note, you do not need a PayPal account to pay by credit card through PayPal.

paypal

Q. What are your refund and cancellation policies?
guaranteeA. Our refund policy for each of our products and services is simple and designed to give you complete confidence and assurance. Our programs have a 100% satisfaction guarantee: if you attend all the sessions in full and do your homework, and you don’t believe you got value out of the program, just write a letter outlining your reasons and we will refund all your money. Yes, it’s that simple!

Q. Hey What’s up with the arrowheads???
A. We love it when we get asked that question because it allows us to describe the story behind our approach and how you use it to discover your Essential Message. For the response to this question, link to E-ssential Message #28!

Q. I have a question not answered here — what should I do?
A. We welcome all questions, no matter how frequently or infrequently they get asked. Simply contact us and we’ll get back to you right away!