Comments on: Do you suffer from Nichephobia?

By: Susan Abbott

Susan Abbott — Tue, 01 Feb 2011 22:07:24 +0000

Love your new facebook page, which brought me browsing over here.
Some brilliant insights, as always.

By: Ida Shessel

Ida Shessel — Fri, 04 Jun 2010 16:40:29 +0000

Hi Michel,
Nichephobia – great terminology!
Here’s another rationalization for avoiding a niche: boredom. There are many good reasons for carving out a niche, but for some people repeating the same messages over and over again gets old. Immersing ourselves in a niche may not provide enough variety, and maintaining focus becomes a constant battle when we are being bombarded (through the internet, etc.) by the multitude of ideas and opportunities that are out there. How does one avoid boredom and at the same time keep the work fresh and fun?

By: Marie Guthrie

Marie Guthrie — Fri, 04 Jun 2010 14:32:50 +0000

I’ve done a ton of work and soul searching to get an exceptionally clear and tightly focued niche. Funny thing happened. The narrower it got, the higher my revenue went up and the more I attracted my ideal client. Revenue this year and services are all aligned and leveraging each other. I’m building my brand and thought leadership and am now known as The Leading Authority on Executive Careers. How cool is that?!

By: Cliff Sutton

Cliff Sutton — Fri, 04 Jun 2010 02:16:42 +0000

It seems kind of obvious when you put it that way.
One foot in, one foot out.
Make your money where you are and then build up the niche, if it ever gets done. Perhaps at some level it is the leap of faith we can choose to take. Harvey McKay says there is no start button on a tiger!
I feel what emerges from this is the key requirement of getting very sure about that niche and then pulling out the stops, finding out once and for all!!
Thanks for the article.

By: Tekle

Tekle — Thu, 03 Jun 2010 23:47:06 +0000

I printed your email on Nichephobia and posted it by my desk. Over the past few months, I have revamped the way that I communicate with clients and prospects about the work that I do. Now, I focus on communicating one thing (the niche) that I do better than my competition. The results I’m seeing from this new approach have really boosted my business.

By: camilla

camilla — Thu, 03 Jun 2010 22:33:22 +0000

Hmmmm…… brilliant, Michel. You know your métier really welI. It seems to me that by getting into the box of one specific niche I am forced to get out of another one, the coffin of my own delusions.