The Essential Blog: 57 seconds to get your Authentic Competitive Advantage.

Updated regularly with surprising irregularity, Essential Messages are short and to the point. Of course, we never lend out or rent our lists for any reason. (To subscribe to the RSS feed, scroll to the bottom of the site and click on the RSS icon in the footer.)

Essential Messages make great content for your newsletter because they’re short, interesting and fit easily into all kinds of media. You can even use them as sidebars for your print publication next to a longer article. If you are interested in re-publishing an Essential Message newsletter, all we ask is that you adhere to our reprint agreement.