What differentiates you, defines you.

Without you, I do not exist.

I cannot be who I am not.

What differentiates me,

defines me.

In relation to you.

In this way we are all the same –

in different ways.

Do you know who I am?

Without me, you do not exist.

You cannot be who you are not.

What differentiates you,

defines you.

In relation to me.

In this way we are all the same –

in different ways.

Do you know who you are?

About this piece: I was inspired to write this when I was 30,000 feet in the air on my way to help a corporate client discover their Essential Message. Companies are just like individuals in that each one is unique, with it’s own culture, history, values, strengths and weaknesses. Exploring their strongest position in their market is not unlike discovering the personal purpose of an individual human being.