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	<title>Comments for The Essential Message</title>
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	<link>http://essentialmessage.com</link>
	<description>57 Seconds to Your Authentic Competitive Advantage</description>
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		<title>Comment on The Problem With Passion by Michel Neray</title>
		<link>http://essentialmessage.com/problempassion1/comment-page-1/#comment-11285</link>
		<dc:creator>Michel Neray</dc:creator>
		<pubDate>Thu, 23 Jun 2011 15:50:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.essentialmessage.com/?p=5134#comment-11285</guid>
		<description>I was sitting on the plane, flying from Amsterdam to Tel Aviv. Beside me was an art professor at one of the most prestigious art institutes in the world. We exchanged the usual, &#039;what do you do&#039;s&#039;. When I told him, he said, &quot;that doesn&#039;t work with artists.&quot;

I pressed him a bit, &#039;what do you write in your artist&#039;s statement under each of your pieces?&#039; He explained that he limits himself to a factual description of the materials and such. We talked more. Truth be told, I was trying to get some sleep, but the conversation held my interest. Among many other things, he told me about his childhood -- how he was a hidden child in the second world war; how his family went from safe house to safe house; how he never put down roots. He had a fascinating past and I could sense that somehow, it informed the worldview he expresses through his art. 

This notion intrigued him. I noticed a light of awareness spark in his eyes. As we were shuffling our way to the exit after the plane had safely taxied to the gate, he turned to me and said, &quot;Thank you Michel. I learned something very profound about what I put into my art.&quot;

It&#039;s not what we do that sets us apart. It&#039;s how we do what we do. And even beyond that, it&#039;s why we do how we do it that sets us apart.</description>
		<content:encoded><![CDATA[<p>I was sitting on the plane, flying from Amsterdam to Tel Aviv. Beside me was an art professor at one of the most prestigious art institutes in the world. We exchanged the usual, &#8216;what do you do&#8217;s&#8217;. When I told him, he said, &#8220;that doesn&#8217;t work with artists.&#8221;</p>
<p>I pressed him a bit, &#8216;what do you write in your artist&#8217;s statement under each of your pieces?&#8217; He explained that he limits himself to a factual description of the materials and such. We talked more. Truth be told, I was trying to get some sleep, but the conversation held my interest. Among many other things, he told me about his childhood &#8212; how he was a hidden child in the second world war; how his family went from safe house to safe house; how he never put down roots. He had a fascinating past and I could sense that somehow, it informed the worldview he expresses through his art. </p>
<p>This notion intrigued him. I noticed a light of awareness spark in his eyes. As we were shuffling our way to the exit after the plane had safely taxied to the gate, he turned to me and said, &#8220;Thank you Michel. I learned something very profound about what I put into my art.&#8221;</p>
<p>It&#8217;s not what we do that sets us apart. It&#8217;s how we do what we do. And even beyond that, it&#8217;s why we do how we do it that sets us apart.</p>
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		<title>Comment on The Problem With Passion by Chris Noble</title>
		<link>http://essentialmessage.com/problempassion1/comment-page-1/#comment-11284</link>
		<dc:creator>Chris Noble</dc:creator>
		<pubDate>Thu, 23 Jun 2011 15:34:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.essentialmessage.com/?p=5134#comment-11284</guid>
		<description>Mich, it is not clear to me that a person&#039;s passion is always defined by the problem they are driven to solve. Many artists don&#039;t think in terms of problems. They just love what they do.</description>
		<content:encoded><![CDATA[<p>Mich, it is not clear to me that a person&#8217;s passion is always defined by the problem they are driven to solve. Many artists don&#8217;t think in terms of problems. They just love what they do.</p>
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		<title>Comment on The Problem With Passion by How to Sell What They Don&#8217;t Know They Need. &#171; The Essential Message</title>
		<link>http://essentialmessage.com/problempassion1/comment-page-1/#comment-11192</link>
		<dc:creator>How to Sell What They Don&#8217;t Know They Need. &#171; The Essential Message</dc:creator>
		<pubDate>Tue, 21 Jun 2011 13:28:09 +0000</pubDate>
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		<description>[...] The Problem With Passion [...]</description>
		<content:encoded><![CDATA[<p>[...] The Problem With Passion [...]</p>
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		<title>Comment on Bet #1 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble. by Love, Legs &#38; Leverage &#171; The Essential Message</title>
		<link>http://essentialmessage.com/bet1/comment-page-1/#comment-9441</link>
		<dc:creator>Love, Legs &#38; Leverage &#171; The Essential Message</dc:creator>
		<pubDate>Thu, 19 May 2011 12:36:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.essentialmessage.com/blog/?p=35#comment-9441</guid>
		<description>[...] This is pretty straight-forward; do you love doing it? As we explored in &#8216;The 7 Bets to Make in a World Where Almost Everything is a Gamble&#8216;, you tend to get better at what you love doing, and you are more resilient through the tough [...]</description>
		<content:encoded><![CDATA[<p>[...] This is pretty straight-forward; do you love doing it? As we explored in &#8216;The 7 Bets to Make in a World Where Almost Everything is a Gamble&#8216;, you tend to get better at what you love doing, and you are more resilient through the tough [...]</p>
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		<title>Comment on Do you suffer from Nichephobia? by Susan Abbott</title>
		<link>http://essentialmessage.com/nichephobia/comment-page-1/#comment-5568</link>
		<dc:creator>Susan Abbott</dc:creator>
		<pubDate>Tue, 01 Feb 2011 22:07:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.essentialmessage.com/?p=3346#comment-5568</guid>
		<description>Love your new facebook page, which brought me browsing over here. 
Some brilliant insights, as always.</description>
		<content:encoded><![CDATA[<p>Love your new facebook page, which brought me browsing over here.<br />
Some brilliant insights, as always.</p>
]]></content:encoded>
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		<title>Comment on Unleash Your Secret Sales Force by Testimonials&#8230; who really benefits? &#171; The Essential Message</title>
		<link>http://essentialmessage.com/events/teleclass-archives/2010teleclasses/201011cfrancis/comment-page-1/#comment-3624</link>
		<dc:creator>Testimonials&#8230; who really benefits? &#171; The Essential Message</dc:creator>
		<pubDate>Tue, 23 Nov 2010 05:16:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.essentialmessage.com/#comment-3624</guid>
		<description>[...] Next Teleclass [...]</description>
		<content:encoded><![CDATA[<p>[...] Next Teleclass [...]</p>
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		<title>Comment on Bet #3 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble. by Bet #4 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble. &#171; The Essential Message</title>
		<link>http://essentialmessage.com/bet3/comment-page-1/#comment-3292</link>
		<dc:creator>Bet #4 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble. &#171; The Essential Message</dc:creator>
		<pubDate>Wed, 10 Nov 2010 21:27:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.essentialmessage.com/blog/?p=96#comment-3292</guid>
		<description>[...] in Bet #3, we saw why you have to stay in the game long enough until you get a lucky break. Yes, if at first [...]</description>
		<content:encoded><![CDATA[<p>[...] in Bet #3, we saw why you have to stay in the game long enough until you get a lucky break. Yes, if at first [...]</p>
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		<title>Comment on Bet #2 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble. by Bet #4 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble. &#171; The Essential Message</title>
		<link>http://essentialmessage.com/bet2/comment-page-1/#comment-3291</link>
		<dc:creator>Bet #4 of 7 Essential Bets To Make In A World Where Almost Everything Is A Gamble. &#171; The Essential Message</dc:creator>
		<pubDate>Wed, 10 Nov 2010 21:25:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.essentialmessage.com/blog/?p=64#comment-3291</guid>
		<description>[...] we saw in Bet #2, improving your ability improves your chances of success &#8212; and it takes years of dedication [...]</description>
		<content:encoded><![CDATA[<p>[...] we saw in Bet #2, improving your ability improves your chances of success &#8212; and it takes years of dedication [...]</p>
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		<title>Comment on How attuned are you to your customers&#8217; Persuasion Drivers? by Marie Guthrie</title>
		<link>http://essentialmessage.com/customercentric/comment-page-1/#comment-1439</link>
		<dc:creator>Marie Guthrie</dc:creator>
		<pubDate>Wed, 04 Aug 2010 21:08:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.essentialmessage.com/?p=3646#comment-1439</guid>
		<description>I had to laugh. Right after reading this a well known celebrity marketing guru who teaches this stuff posted the recording for her Prodigy Club Gold call. file name? 25972759562123-001.  Now mind you this is  on a beautiful, carefully branded, membership site  with muliple programs each with their own brand message &amp; identity. Just goes to show how easy it is to undo all that expert branding by not seeing what you do through the eyes of the customers experience.</description>
		<content:encoded><![CDATA[<p>I had to laugh. Right after reading this a well known celebrity marketing guru who teaches this stuff posted the recording for her Prodigy Club Gold call. file name? 25972759562123-001.  Now mind you this is  on a beautiful, carefully branded, membership site  with muliple programs each with their own brand message &amp; identity. Just goes to show how easy it is to undo all that expert branding by not seeing what you do through the eyes of the customers experience.</p>
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		<title>Comment on How attuned are you to your customers&#8217; Persuasion Drivers? by Michel Neray</title>
		<link>http://essentialmessage.com/customercentric/comment-page-1/#comment-1438</link>
		<dc:creator>Michel Neray</dc:creator>
		<pubDate>Wed, 04 Aug 2010 20:09:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.essentialmessage.com/?p=3646#comment-1438</guid>
		<description>Argh, and wouldn&#039;t you know it I got an estimate emailed to me from a contractor today after I published the blog post. The filename? neray_misc-jobs.doc . I kid you not...</description>
		<content:encoded><![CDATA[<p>Argh, and wouldn&#8217;t you know it I got an estimate emailed to me from a contractor today after I published the blog post. The filename? neray_misc-jobs.doc . I kid you not&#8230;</p>
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