The Essential Blog
Updated regularly with surprising irregularity, Essential Messages are short and to the point. Of course, we never lend out or rent our lists for any reason. (To subscribe to the RSS feed, scroll to the bottom of the site and click on the RSS icon in the footer.)
Hack into your Essential Message
Yes, it involves creative, divergent ‘what if?’ trial and error. And yes, it involves dogged determination until you find and successfully exploit a specific opportunity.
What does your Linkedin profile really say about you?
I am constantly amazed at how few people use the ‘headline’ field of their profile. This is like answering the question, ‘what do you do?’ with a blank stare.
Impact Statements & Persuasion Drivers
How do you cultivate an ability to connect with others in person, on the web, or through your marketing materials? How do you know how compelling your message will be to other people? Or how your team will respond to your leadership?
The Power of Yes
In the interest of complete transparency, I want to be absolutely clear about my intention in writing this article: My aim is to hit you hard and repeatedly with the ‘yes’ hammer until it’s permanently embossed on your head and in your mind. My hope is that you re-wire your knee-jerk reaction for a ‘yes’ auto-response – or better yet, you re-wire your brain so that you consciously choose a ‘yes’ or ‘no’ response with no knee-jerking at all!
An Icon Lives On.
Twenty years from today, people will ask, ‘where were you when you heard that Steve Jobs had passed away?’ and I’ll be instantly transported back to the gym.
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