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Hack into your Essential Message!?
Continue reading Hack into your Essential Message! → What does your Linkedin profile really say about you?Five years ago, most of us were wondering how the universe would shake up between Facebook and LinkedIn, but today it’s clear that LinkedIn has emerged — true to its roots — as the primary platform for professional networking. While Facebook is doing all it can to expand in both social and professional arenas, it understandably continues to be defined as the more social of the social networks. So are people using Linkedin effectively as the professional platform it’s intended to be? (More importantly, are you?) Browsing through hundreds of LinkedIn profiles, I see most people are making the same mistake on Linkedin as they do in other professional environments — and most of those mistakes stem from not getting the balance right between overly personal and, (more often), overly professional.
Headline Goes Here!Finally, I am constantly amazed at how few people use the ‘headline’ field of their profile. This is like answering the question, ‘what do you do?’ with a blank stare. The headline is your best opportunity to focus the profile visitor on the one key thing that sets you apart, and to positively distinguish you from everyone else with an otherwise similar profile. If you have left your headline field blank, it may be because either you don’t know what your greatest differentiating value is, or, you don’t know how to articulate it in the most compelling way. Either way, I suggest you start here — because your ability to communicate and focus on your greatest value and true competitive advantage is your foundation for massive increases in sales, leadership effectiveness and, yes, happiness! Essentially yours,
Michel Neray P.S. A few people have asked me to look through the Essential Message ‘lens’ and review their Linkedin profiles. If this is a service you’d be interested in, please Contact Me. Impact Statements & Persuasion DriversHow do you cultivate an ability to connect with others in person, on the web, or through your marketing materials? How do you know how compelling your message will be to other people? Or how your team will respond to your leadership? In this video, I teach you a simple concept that will help you become a better communicator, a more effective marketer and a more powerful leader. Leave a comment, and let me know what you think! An Icon Lives On.I heard the news that Steve Jobs passed away when I happened to glance up at the television screen in front of one of the exercise machines at my fitness gym. The news hit me hard, like I had personally lost a member of my own family. It hit me hard, like when John Lennon died on Monday, December 8, 1980. I remember exactly where I was, blankly looking through the window of the office in Paris and feeling somewhat numb. Twenty years from today, people will ask, ‘where were you when you heard that Steve Jobs had passed away?’ and I’ll be instantly transported back to the gym. I’ve been a Mac user since 1984. Yes, that was the year the famous Superbowl television commercial launched the Macintosh. Steve Jobs was huge in my life. He stood for everything different, bold, intelligent and innovative — all qualities I continue to aspire to and connect to my own identity. A giant has passed away. An icon lives on — because that’s what icons do. What’s your icon?
An excellent tribute from Wired Magazine.
Keep thinking different,
Michel Neray |
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In the last Essential Message monthly teleclass, my guest Mike Murray talked about the thinking approach that hackers have to have in order to be successful hackers. He then made the link between the hacker’s thinking approach and the right mindset you need to have in order to be successful at anything. 
