“Even your laugh sets you apart.”

That line comes from an ebook I was reading, titled, Inside-Out Simplicity: Life-Changing Keys to your Most Important Relationships, by Joshua Becker.

I was intrigued by the simple living movement that some people like Joshua Becker (becomingminimalist.com), Tammy Strobel (rowdykittens.com) and Chris Guillebeau (chrisguillebeau.com) blog about.

I could sense a genuine compatibility between the simple living movement and my underlying purpose in creating The Essential Message, but it wasn’t until I read this passage from Inside-Out Simplicity that the compatibility became clear:

Celebrate your uniqueness. Your life was never meant to be lived like everyone else. You don‘t look the same, you don‘t sound thesame, and your personality is special. Your deep-held values are unique. Even your laugh sets you apart. Throwing that away just forthe sake of looking and living like everyone else is one of the cruelest things that you can ever do – it will always prevent you from fully living your life. Instead, champion the things that make you unique. Celebrate them.

It’s true that many people have used the Essential Message to grow their businesses — I have helped some clients double and even triple sales results — but for others, that’s beside the point. In fact, the feedback I get most often is that The Essential Message process, workshops and keynotes give them the confidence, resilience and motivation that can only come from knowing their greatest strengths and unique value.

More and more, I realize that the question we must ask ourselves is not, ‘how can we change our life and business so that we make more money?’ It’s, ‘how can we change our life and business so that we can do something that genuinely reflects who we are — and might, just might, make us more money in the process?’

Essentially yours,

Michel Neray
Chief Differentiation Officer
The Essential Message