About The Essential Message
The Essential Message is a proven approach that helps you discover your true differentiation and communicate it in the absolute, most compelling way.
Not only does it help you turn more people into prospects, and more prospects into sales, it also gives you the confidence, motivation and resilience that can only come from being absolutely clear about your strengths and unique difference — both as a company and as an individual.
It was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, and a senior sales and marketing executive.
Thousands of entrepreneurs, consultants, advisors, salespeople, and growing businesses have used The Essential Message to get the clarity they need and the business they want.
You can too.
Michel and Certified Essential Message Consoachants work with a wide range of clients. The common challenges they all have, however, are:
- difficulty in differentiating themselves from their competition, and/or;
- difficulty in explaining their value proposition in a compelling manner to their potential and existing customers.
The Essential Message approach solves both challenges. Our services include:
- The Essential Message membership program, a unique membership program that blends coaching and consulting to help independent professionals build their businesses based on genuine, authentic and sustainable differentiation.
- Our Corporate Programs are for growing businesses who want to identify their strongest market position in the shortest amount of time, while gaining consensus amongst key team members in order to ensure all members of the team implement based on the same core strategy.
- Workbooks and teleclasses are for businesses who want to progress at their own pace.
- The Essential Message Certification Program is for consultants, coaches and copywriters who are looking for a proven approach that helps them help their clients.
- Copywriting, content development and website development.
- Naming of companies, products and services.
About Michel Neray
“The Essential Message that Michel developed with our team provided clear differentiation and a distinct value proposition for our company. It also provided a key focus for our sales and marketing efforts, which helped us grow our business by 60% per year and become the #1 vendor in our space.”
Ram Metser
CEO, Guardium, an IBM Company
“Before the workshop, I took what makes me unique for granted. I had a sense of what I do that’s special, but I didn’t discuss with prospects because I didn’t think it sounded professional enough. For the first time, I have a good idea how to bring that uniqueness forward and turn it into a selling point.”
Faith Seekings
President, Rapport Communications & Design Inc.
The two endorsements above underline how Michel Neray brings together seemingly opposite ends of the spectrum — pragmatic, tangible business results and on one hand, and insight, awareness and personal transformation on the other.
Michel Neray combines a science degree of University of Waterloo, an MBA from McGill University, over 25 years of experience as a creative marketing copywriter, and a career as a senior sales and marketing executive of a publicly traded company. He also has a lifetime of observation of human motivation and psychology and is a Certified Practitioner of Neuro-Linguistic Programming (NLP). This unique blend of perspectives is at the core of his ability to help both his corporate and individual clients discover and communicate their greatest value and differentiation.
The results extend beyond traditional measures of higher sales, market penetration and greater brand equity; the work that Michel does also increases the confidence and motivation that only come from being consciously aware of your strengths and purpose – both as a business as well as an individual.
This is especially valuable for business leaders since their lives and business are often inexorably intertwined. The culture, vision and competitive advantage of the business often precisely mirror the unique strengths, perspective and values of the individual behind it.
As a motivational speaker, Michel empowers his audiences to dig deeper than the usual marketing messages to access a well of meaning and purpose that drive sales as much as they drive productivity, engagement, resilience and cooperation/collaboration. Michel has spoken in more than seven countries, including both Iran and Israel, (though not on the same trip).
His highly creative approach and lively, energetic presentation style instantly engage audiences and enable them to see their lives, career and business with fresh eyes and a new mind.
Michel has worked with major corporations including Honda, Volvo, Upjohn, Alias-Wavefront, Nikon, The Royal Bank, The Quaker Oats Company, Marathon Brokerage, Guardian Mutual Funds, Mackenzie Financial and many, many others — big and small.
An online pioneer, Michel was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. Michel co-authored “The Great Crossover: Personal Confidence in the Age of the Microchip”, which made it to Jack Canfield’s Achiever’s Recommended Reading List. In 2005, his chapter, “Everything Starts With A Conversation” was selected as the lead for the book, “Sales Gurus Speak Out” and re-published in 2008 for ‘Awakening The Workplace Volume 3′.
He’s married with three children, two dogs, three snowboards, a whitewater canoe and a third-degree black belt in Karate.
Please note that Michel Neray has dual Canadian and French citizenships as well as a US Visa, and is fully eligible to work in the United States, European Union and many other countries around the world.
